Defender now badged as a Defender I must have missed this

 MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

Hadn't noticed that!

Not a fan TBH.

It's all part of LRs new branding strategy, each one with its own range 14MY is the start.

Land Rover Range Rover - luxury

Land Rover Discovery - lifestyle

Land Rover Defender - dual purpose 21MY Defender 90 S 3.0 D200

 MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

I find that my reaction to this is strange. I quite like "Range Rover" on the bonnet of said icon, but the Defender is the archetypal Land Rover to me and should proudly display that on its bonnet. Ours - 2008 Stornoway Grey HSE Auto
Tricia's - 2006 Royal Blue Beetle Cabriolet Auto
Mine - 2014 Vespa GTS 300 Super Sport Matt Black
Ours - 2007 White Bailey Pageant Champagne

I agree - the Defender lettering is just wrong. It doesn't even look right - too big and in-your-face. For me LR have got it badly wrong with the re-branding exercise. I can see plenty of Defender buyers removing that lettering and replacing it with the 'proper' Land Rover lettering. I would!

And while we're at it that grille looks very cheap and plasticky too!

I always took the lettering off the bonet! it's a dirt collector. Love the recaro seats tho. They fail to mention that you can't tow a decent weight with tyre defender anymore tho

Only thing I like is the colour.

Marketing department trying to justify its worth. May as well go the whole hog and put 90 TDCI XS STATION WAGON on just so people know what it is.

LAND ROVER and proud. 21MY Defender 90 S 3.0 D200

"Land Rover" is a very strong brand world wide. I think they're making a big mistake taking it off the front of their iconic vehicle. 2013 RR Evoque Pure Tech
2012 TD4 GS Auto Orkney Grey - gone

What do you do with all those gear levers..one for the driver and one for the passenger???...tush how old fashioned

And three pedals? Anyone you know got three feet? Ours - 2008 Stornoway Grey HSE Auto
Tricia's - 2006 Royal Blue Beetle Cabriolet Auto
Mine - 2014 Vespa GTS 300 Super Sport Matt Black
Ours - 2007 White Bailey Pageant Champagne

Have you not heard of multitasking  MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

A car with a clutch is like a car with a starting handle. Used to have one, know how to use it but don't want another. That's progress

Mind you, should someone offer me a free Mazda MX5 I just might be persuaded............... Ours - 2008 Stornoway Grey HSE Auto
Tricia's - 2006 Royal Blue Beetle Cabriolet Auto
Mine - 2014 Vespa GTS 300 Super Sport Matt Black
Ours - 2007 White Bailey Pageant Champagne

I think you have all forgotten that when the Defender first came out it was badged on the front as such. It was not until the 90/110 designation that they put "Land Rover" on the front. It is just a throwback to it's roots. John
07 HSE Narvick Black
Land Rover Series One
Triumph Rocket 111 (sadly gone!)