Producing pish like this they should be very ashamed! I know gone are the adventuring Land Rover adverts but come on. An MPV is a family car also
 MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

Yep, grab me the sick bag or two may be.

WTF  If it wasn't so bad it'd be funny.

🐑
Freelander 2 HSE auto 2014 ( Florrie ) ..... Try again.
Freelander 2 GS 2012...... Gone.

So exactly what has this do do with the features of a Discovery 5.

That could be any car with back seats and a sunroof!

Sad times, confirming LR have definitely lost it.  FL2 now gone and have a couple of items left for sale:-

Brodit active iPhone holder + Brodit dash clip,
Bluetooth Music Streaming Module.

After you with the sick bag..... 3 x FL1 2 manual + 1 auto
5 x FL2 4 manual + 1 auto
Now Discovery Sport P250 MHEV SE

JulesK wrote:

WTF

Don’t really see the issue. It’s an advert. Who cares? 21MY Defender 90 S 3.0 D200

ronp wrote:

So exactly what has this do do with the features of a Discovery 5.

That could be any car with back seats and a sunroof!

This one is better

 3 x FL1 2 manual + 1 auto
5 x FL2 4 manual + 1 auto
Now Discovery Sport P250 MHEV SE

Precocious child actors are guaranteed to make my toes curl; but give the boys and girls at JLR Marketing a chance, it is part of a series of adverts.

And, on the plus side, if they sell loads of Disco Sports (AKA Freelander 3) to families, yummy mummies, and urban trendy daddies there will be more available second hand in four or five years which will never have seen anything more off road like than a school playing field. Just the job for those of us who appreciate the vehicles finer points. The more they sell the better it is for us in the long run.

I was throwing up just looking at the image of the D5 even before the advert started......  Now - 2017 BMW X3 M Sport Carbon Black
Gone - 2014 BMW X3 M Sport Space Grey, faultless!
Gone - 2011 Freelander 2 SD4 HSE Bali Blue with xenons
Gone - 2008 Freelander 2 TD4 HSE Rimini Red with bodykit

All advertising these days involves selling you a lifestyle rather than focusing on the actual product, this latest advert is no different. Take the Range Rover Velar advert where the car drives into a posh house protected by wolves. You don't get to see much of the car itself, however, the advert centres on the lifestyle that the driver has.

On the flip side you go for short films like the Dragon Challenge, all this does is stir up the 4x4 hate brigade who can then shout and scream about all the damage we do the environment and it's surroundings

j77 wrote:

Don’t really see the issue. It’s an advert. Who cares?

Surely it is a family car? Yes it has off-road capabilities but these days few Land Rovers actually venture away from tarmac. Selling the brand is key to it's survival as it is with all brands, be it cars, clothes, whisky etc.

The subtlety about the advert is that are going on an adventure which is how Land Rovers have been advertised consistently over many years, it's just that the audience today is different to how it was 10 years ago.

LR NUT wrote:

j77 wrote:

Don’t really see the issue. It’s an advert. Who cares?

I care for one! The world best off roader being advertised as a family car.

The Discovery has always been a family car, and has been bought for its practicalities by families for years. 21MY Defender 90 S 3.0 D200