Next entry-level Land Rover likely to lose Freelander moniker
By AMY WILSON | AUTOMOTIVE NEWS
AutoWeek | Published 02/20/06, 1:09 am et


ORLANDO, Fla. -- Land Rover likely will rename its entry-level SUV in the United States when a redesigned model goes on sale here next year.

"It probably won't be called the Freelander," said Richard Beattie, executive vice president of marketing, sales and communications for Land Rover North America Inc. He was speaking after a breakfast meeting for Land Rover dealers.

The next-generation small SUV is scheduled to go on sale in Europe this fall and then arrive in North America in spring 2007. It replaces the Freelander sold here from 2001 through 2005. Land Rover stopped importing the Freelander to the United States last year.

Beattie wouldn't reveal what the new name might be. In the past, Land Rover officials have said they want to move to alphanumeric names. A spokesman said Land Rover would say more about the possible new name this summer.

Officials wouldn't confirm whether the Freelander name would be preserved in other markets.

But Mike O'Driscoll, North American president of Aston Martin, Jaguar and Land Rover, said the company may take the approach it adopted when it replaced the Discovery in 2004. The redesigned model is called the LR3 in North America and the Discovery 3 in the rest of the world. Matt

Maybe they'll call it the F2 - a function key on my keyboard assigned to rebooting my Mac!  RRS 2.7 TDV6 HSE Zambezi silver, Alpaca, Privicy Glass, Sun roof, PTI, Tasmod's sills, DVD for the offspring, Sex on wheels! RRSPORT.CO.UK sticker on back window! S/C grill & Vents, Front & Rear Lamp Guards, Driving lamps and mud in places you wouldn't believe!
D3 for the wife - No extras! (she has to earn them!)

I like Boobies!!!!

I guess it'll be LR2

The Americans can handle "Range Rover", I wonder why they couldn't handle Freelander.... same amount of syllables  2005 Range Rover Sport TDV6 HSE
Java/Alpaca, PTI, Privacy Glass, S/C Side Vents and Grille & Tasmod's Sills!

shmoogle wrote:

The Americans can handle "Range Rover", I wonder why they couldn't handle Freelander.... same amount of syllables

Yep, especially the one's beginning "bitchy uk people"  2005 Range Rover Sport TDV6 HSE
Java/Alpaca, PTI, Privacy Glass, S/C Side Vents and Grille & Tasmod's Sills!

Ah bless the blingers from over the water eh ?

We don't seem to suffer this on the D3 forum... apart from one hissy fit ages ago.

-s

The 2 forums are very different relating in the main to the brand loyalty on D3 versus the performance car culture on RRS. I wonder if FL2 will fall in between? Anyone fancy and argument?

yeah... you lookin at me punk !

Look I've outed you once you don't want me to do it again do ya?

Whats with the outing thing??? Are you hiding something from us ???

joemax simon

Its hiding behind a nom de plume its just not necessary

I used to use joemax ages ago... my boys first names (Joe and Max)... as a default if someone had already taken simon

-s

Oh I thought Simon was made up

It is