rnlisg wrote:

I have run a branch of a world wide company(in the ft index)
We were proud of our mid to top end hold in the market,but realised we needed to get new customers in the lower to mid range by bringing in items at a lower price(also margin) Then once on board they could be gradually introduced to the benefits of the top end products.Its no good isolating yourself at the top and ignoring the competition otherwise you loose brand awareness to competitors,and let's face it there are plenty out there,and I am sorry to say some very good mid range kit.
I am proud to own a landrover and want them to prosper.

It’s funny that you should say that.

I got my first LR as a new Freelander 2 that was (just about) affordable under the company car scheme. If it hadn’t been for that first “affordable” FL2, I wouldn’t have got out of the company car scheme and spent stupid amounts of money to get to the other end of the range.

There’s no LR option that would fit within the regular company scheme now, with the only LR coming close being a FWD drive, 2 door, Evoque