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Home > General > 2011 Winter Tyre test results |
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AndyC Member Since: 30 Nov 2007 Location: Where the snow dosen't melt when the sun is shining! Posts: 4165 |
Just published is the 2011 Norwegian NAF (Norwegian Automobile Association) winter tyre test (in Norwegian). This is of course for tyre types sold here which are suitable for Scandinavian winter conditions. However it may contain useful information for anybody contemplating investing in winter boots.
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7th Oct 2011 7:30 am |
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Martin Site Admin & Owner Member Since: 18 Feb 2006 Location: Hook Norton Posts: 977 |
Thanks Andy, interesting stuff.
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7th Oct 2011 9:16 am |
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taztastic Member Since: 03 Feb 2011 Location: North West Posts: 8652 |
It is interesting to note that goods sold in Europe (some exceptions) must be CE marked, in my industry there is a lot of chatter about goods from "guess where" being CE marked in Eastern Europe and obscure principalities being far from meeting the CE standards of a notified body in Western Europe. This is currently being investigated to ensure anyone carrying put CE marking is standardised and may close down some of the less desirable products reaching our shores through the back door. |
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7th Oct 2011 10:33 am |
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chicken george Member Since: 05 Dec 2007 Location: N. Yorks Posts: 13289 |
http://translate.google.com/translate?sl=a...mp;act=url At work
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7th Oct 2011 10:45 am |
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athelstan Member Since: 03 Nov 2009 Location: Reality Posts: 2658 |
It is common practise amongst tyre manufacturers (and other product manufacturers) to market the same item in different countries under different more "localised or culturally relevant" names. Domestic electrical appliances seem to be the worst affected by this deliberate brand obscurantism. |
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7th Oct 2011 11:19 am |
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Martin Site Admin & Owner Member Since: 18 Feb 2006 Location: Hook Norton Posts: 977 |
OK, but that doesn't answer the question - are they different or is it just branding? |
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7th Oct 2011 11:28 am |
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taztastic Member Since: 03 Feb 2011 Location: North West Posts: 8652 |
Goodyears are subtely different
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7th Oct 2011 11:37 am |
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athelstan Member Since: 03 Nov 2009 Location: Reality Posts: 2658 |
In the case of the Goodyear tyre that Taztastic has highlighted - different is the answer. In other instances - same tyre, coolant, brake fluid, engine oil etc.. Did a project for Q8 - that proved to be very revealing insight into oils and other fluid substances and their given names under the same brand in different territories. There's no general rule - just a well understood marketing tactic. |
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7th Oct 2011 11:59 am |
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Martin Site Admin & Owner Member Since: 18 Feb 2006 Location: Hook Norton Posts: 977 |
I fully understand the general concept of different branding of products for different markets, however I'm asking about these tyres |
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7th Oct 2011 1:26 pm |
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taztastic Member Since: 03 Feb 2011 Location: North West Posts: 8652 |
Right here goes....takes deep breath...
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7th Oct 2011 2:49 pm |
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Martin Site Admin & Owner Member Since: 18 Feb 2006 Location: Hook Norton Posts: 977 |
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7th Oct 2011 2:51 pm |
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athelstan Member Since: 03 Nov 2009 Location: Reality Posts: 2658 |
With respect to you Martin, I know you were, and, I was making a general comment re branding tactics so motorist may not to be confused by the manufacturers. Taztastic's excellent job of researching the differences in "ICE" focused tyres has certainly saved you and others the task of doing something you could have easily done yourself. My tyre related comments were focused on a different aspect of all this: simply that tyres designated as "Ice" or "Winter" or "AT" etc can carry an alternative name in another country - NOT that Goodyear Ultra Grip Ice+ was the same tyre as Goodyear Ultra Grip 7+ etc etc. Rather, Goodyear or Dunlop or whomsoever may take a tyre e.g. Ultra Grip 7+ and market that tyre in Norway as that, but it may change its name in another market elsewhere across the globe. The manufacturer by doing so is not doing anything illegal - it is purely seeking to address local needs whilst at the same time obscuring any direct price / competitor performance comparisons being made by the consumer. |
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7th Oct 2011 3:20 pm |
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Martin Site Admin & Owner Member Since: 18 Feb 2006 Location: Hook Norton Posts: 977 |
I think this is a bit rude, it certainly comes across like that. If you re-read my question I was actually asking AndyC for some local knowledge about what the Scandinavian tyres are for - i.e. to try and increase my understanding of the different markets. How come I get the feeling that you don't think I should be asking? I'm not out to start a row, but I feel I'm being told off for asking a question. |
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7th Oct 2011 3:45 pm |
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mcphersonstrut Member Since: 21 Jul 2009 Location: In the land of 2 wheel drive and 60mpg Posts: 2164 |
Thanks AndyC - good thread for this time of year
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7th Oct 2011 4:12 pm |
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