Poor spelling is order of the day at JLR marketing!

Sad that I'm replying to my own post


RRE website: http://www.helloevoque.com

Concorde not Concord - Evoque not Evoke. The trick's the same old pretentious french sycophancy.

Unimaginative LR branding and marketing has given their new born child a very poor start in life. When it goes to play school all the other foreign kids will give her a hard time. But with Grannie Victoria's helping hand I'm sure by the time little Evoque gets to finishing school she'll be an accomplished bitch - just like her miserable sententious Grannie.

If Popham wanted a foreign "E" named girl here's a few fancy latin ones for free: Extollere, Eventus, Evadere, Essentia. All of which would have suited the dreadful launch gig.

And if he needed to do it this week - then professionally I'd have put two white one's on Centre Court Wimbledon as prizes for the men's and lady's champion. Work out for yourself the branding and marketing reasons why?