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Home > General > JLR chief to leave |
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IanMetro Member Since: 11 Sep 2017 Location: Somerset BS21 Posts: 3150 |
I just feel that JLR lost their way following the development and production of the Jaguar I-Pace.
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17th Nov 2022 6:04 pm |
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dorsetfreelander Member Since: 20 Jul 2013 Location: Dorset Posts: 4354 |
I have been watching some episodes from "The Crown" on Netflix recently and it's interesting that they are driving around in big Jaguar saloons (when HM Queen wasn't driving a Landrover at Balmoral). I know that the rot set in when Ford owned JLR and they did the Mondeo 4x4 Jag but to me they have lost the BMW 7 series type market completely 3 x FL1 2 manual + 1 auto
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17th Nov 2022 7:01 pm |
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3landertwo Member Since: 27 May 2020 Location: UK Posts: 1130 |
Ford also did the Freelander 2, which we all drive. |
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17th Nov 2022 7:30 pm |
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Boxbrownie Member Since: 17 Mar 2019 Location: Looe Posts: 2053 |
I’m sorry but the rot didn’t set in when Ford took over, Jaguars were a proverbial piece of cr@p before then, badly assembled and the sparks were dreadful and unreliable, Ford went in with a very big stick and scared the life out of Jaguar management, they introduced modern processes and infinity better reliability, I know I was there. Ford put millions into R&E and better line production and it resulted in some of the best years of Jaguars sales and status. The Jaguar X-Type was a line filler which worked, unfortunately Halewood was still used to Escorts and the costings got parred done to the bone despite over £450million put into a new line. Today Jaguar have lost their way in the market place. Regards David Lovely i6 has now gone, but not me...... Please let me know if anything in my post offends you, as I may wish to offend you again...... |
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17th Nov 2022 7:49 pm |
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Boxbrownie Member Since: 17 Mar 2019 Location: Looe Posts: 2053 |
Another one which Ford cocked up eh? (Joking) Heaven knows how it would have turned out without the parts bin assembly and money thrown at it, the FL2 turned into one of LR’s best vehicles, which people (as we know) still lament it was never really replaced. Regards David Lovely i6 has now gone, but not me...... Please let me know if anything in my post offends you, as I may wish to offend you again...... |
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17th Nov 2022 7:51 pm |
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Andy131 Member Since: 09 Dec 2009 Location: Manchester Posts: 2187 |
My personal potted history of LR
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17th Nov 2022 9:17 pm |
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ReggiePerrin Member Since: 13 Mar 2013 Location: Derbyshire Posts: 1276 |
Took a fairly long test drive in an FL1 in 97… I was so impressed with it that I promptly went and ordered the first of three new Honda CRV autos On my second FL2 now - the current Lux which replaced the 59 plate very well specified XS. As different as chalk and cheese - FL1 and FL2 - a bit like Defender and Defender where the only real commonality is the green oval badge and the name. |
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17th Nov 2022 10:03 pm |
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Boxbrownie Member Since: 17 Mar 2019 Location: Looe Posts: 2053 |
Our first FL (and Land Rover/Range Rover) was a Mk2 just after we (Ford) bought them, it had the BMW engine and was a bl00dy nice car, our second was with a later Duratorq engine, much better Regards
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18th Nov 2022 9:36 am |
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