Autocar quote stolen from RRSport

http://www.autocar.co.uk/News/NewsArticle/Land-Rover-LRX/238659/ Former Mod/Member, with the most post & Chicken George Arch nemesis

Interesting ....

The new small Range Rover will share a platform with the Land Rover Freelander and is expected to share much of its hardware. However, it is also expected to be the greenest Land Rover to date.......... "We are expecting to be under 150g/km at launch and during its lifetime we can get below 120g/km and offer 60mpg with a hybrid," ........ However there’s unlikely to be a two-wheel-drive version. Jaguar Land Rover's boss recently admitted that the LRX would be four-wheel drive only, in order to maintain Land Rover’s brand values.

So how will it sit alongside the Freelander then? Stornoway Grey GS ... What a fine motor ... but not any more ... ... psst look at my gallery!
Company cars ... a thing of the past - May 2013.

Mini Rover, Town Rover or City Rover may be more appropiate names for it
Cant understand it being called a Range Rover LRX - its the same as calling ours a Range Rover Freelander.
Naaaa LR, lets be consistent and rename the Range Rover to Land Rover Ranger
which is just as f g stupid


.......and another reason - I will have to change my avatar again  2007 Freelander 2 HSE TD4 Manual with Premium Pack & Moonroof.
Stornoway Grey with Ebony Black Pleather, Clear Indicators, Body Side Mouldings etc.

It will be compact and based on FL2...

How big it would really be? And what it will be? More sporty and luxury version of the FL2?

I want more info!

AndyC wrote:

Mini Rover, Town Rover or City Rover may be more appropiate names for it
Cant understand it being called a Range Rover LRX - its the same as calling ours a Range Rover Freelander.
Naaaa LR, lets be consistent and rename the Range Rover to Land Rover Ranger
which is just as f g stupid

They called ours "Freelander 2", so a non-LR owner logically would presume it's an upgrading of the Freelander or let's call it "Freelander 1". At the same time, LR emphasized that the FL2 is a completely different car, built according to much higher quality standards and intended for another public...
I assume that the same people who made this marketing blunder may decide now what name they'll give the LRX.

I couldn't agree more with the marketing error of calling ours the Freelander 2 when the "1" had such a poor reputation and reliability record especially as the new one is a massive leap in quality, comfort, looks etc. I think the residual values would have been much stronger if they had called it the Land Rover 2 as well given that I've had many conversations where I've had to explain to someone who has just told me that my car was supposedly rubbish that it is totally different from the old one etc etc.

Calling the LRX a Range Rover may upset existing RRS and FFRR owners but if it sells more cars in the short term they probably won't think of the long term dilution of the brand!

Having said all that I really like the LRX pics!!!

tunaz100 wrote:

Calling the LRX a Range Rover may upset existing RRS and FFRR owners

excellent  At work
At home

"I can't always believe facts I read on the web" - Charles Dickens

winner by default of the tractor vs caravan race

chicken george wrote:

tunaz100 wrote:

Calling the LRX a Range Rover may upset existing RRS and FFRR owners

excellent

The forum terrorist strikes again  2007 Freelander 2 HSE TD4 Manual with Premium Pack & Moonroof.
Stornoway Grey with Ebony Black Pleather, Clear Indicators, Body Side Mouldings etc.

calling a RRS a RR should upset the FFRR boys as in truth it should be called a D3 sport, because it is not a range rover  At work
At home

"I can't always believe facts I read on the web" - Charles Dickens

winner by default of the tractor vs caravan race

Who cares what its called, if you don't like the name then don,t buy it.

j77 wrote:

Who cares what its called, if you don't like the name then don,t buy it.

Thats half the point being made here If it gets a Range Rover name, the higher price will be applied to suit that status, excluding many Freely 2 owners who maybe would have consided getting one  2007 Freelander 2 HSE TD4 Manual with Premium Pack & Moonroof.
Stornoway Grey with Ebony Black Pleather, Clear Indicators, Body Side Mouldings etc.

+1  Former Mod/Member, with the most post & Chicken George Arch nemesis

AndyC wrote:

j77 wrote:

Who cares what its called, if you don't like the name then don,t buy it.

Thats half the point being made here If it gets a Range Rover name, the higher price will be applied to suit that status, excluding many Freely 2 owners who maybe would have consided getting one

To be fair if the next Freelander is as much of a jump as 1 to 2 was then surely it sits better as a RR and not LR. The Range Rover concept was to get away from the "working" vehicle image of Land Rover towards a luxury brand. I support the RR badge for the new LRX even if it means not being able to afford one? 

christian138 wrote:

To be fair if the next Freelander is as much of a jump as 1 to 2 was then surely it sits better as a RR and not LR. The Range Rover concept was to get away from the "working" vehicle image of Land Rover towards a luxury brand. I support the RR badge for the new LRX even if it means not being able to afford one?

Everybody to thier own, but that last comment is like shooting yourself in the foot I suppose

Neither the latest Discovery or the Freelander2 can be described as a "working" vehicle and both are just as up market (compaired to most of the competition) that they both could have been called a Range Rover using those arguments.

I guess its all question of Land Rovers sleezy marketing conception, that they dare not call the Range Rover models, Land Rovers (which they still are). Alternativly all LR models could be called Range Rovers except the Defender. Whats in a name anyway except money and status  2007 Freelander 2 HSE TD4 Manual with Premium Pack & Moonroof.
Stornoway Grey with Ebony Black Pleather, Clear Indicators, Body Side Mouldings etc.