Does anyone have an accurate guide to the profit margin JLR dealers make when buying new cars off LR.

What is the discount % that they currently receive? MY14 Kahn Converted Dynamic - Fuji White Ebony/Pimento Interior
MY15 Xenon Headlight Conversion

MY17 RRS SVR - Estoril Blue Cirrus/Ebony 🪣💺’s

I know my dealer likes to make at least £2k on a used car not sure about new. 21MY Defender 90 S 3.0 D200

I would suggest that some dealers have at least 25% mark up, though LR may have incentives not to discount above a certain level and the accidental supply of a higher spec vehicle is more acceptable as an incentive. my PC is slightly to the right of Genghis
2012 HSE SD4 In Orkney Grey now gone, best car ever.

According to a Financial Times article a few months ago the margin on a new car is actually very small and the business is mainly driven by manufacturer bonuses. An analysis of the financial results of one large multi marque dealership showed that they made most of their money on servicing, finance deals and selling used cars.
A neighbour of mine recently went to trade in his 61 reg Mercedes for a newer model and they refused to sell him the car he was interested in if he didn't take a finance deal. He eventually got up and walked out. At my recent car change I was told that if I took some finance I would get a better trade in deal. 3 x FL1 2 manual + 1 auto
5 x FL2 4 manual + 1 auto
Now Discovery Sport P250 MHEV SE

dorsetfreelander wrote:

A neighbour of mine recently went to trade in his 61 reg Mercedes for a newer model and they refused to sell him the car he was interested in if he didn't take a finance deal. He eventually got up and walked out.

I always used to buy cars with cash but I was offered 6% APR on on the current car and three years ago LR were doing a scheme at 2.5%. Clearly if you are using money from the building society paying 1 or 2% you might as well use that rather than pay 6% but I do a lot of investing and 6% is not hard to beat (over the past few years I have achieved over 20% per year) so it makes sense to take the finance and get a better deal and you can always pay it off if you have the resources available. Remember it's the bottom line that counts. 3 x FL1 2 manual + 1 auto
5 x FL2 4 manual + 1 auto
Now Discovery Sport P250 MHEV SE

Drive the Deal are doing 10% discount on DS HSE providing you take finance. MY 09 GS manual in Lago Grey, Wood Co arm rest and side bumper strips - now sold.

MY 15 SD4 SE Auto Orkney Grey with colour coded Bumper Door Mouldings

Remember you are within your rights to sign up , get the deal , then withdraw from the finance after taking delivery of he car and pay off the balance owing. 2009 GS Auto Zermatt Silver - Sold June 21 after 10 years of ownership

2016 Subaru Outback SE 2.0 diesel SE Premium Lineartronic Sold 2024 after 8 years and 80k miles . Best Car I ever owned !

2023 Toyota Hilux invincible X 2.8 Auto .

Over the last week I've flirted with the idea of getting a FFRR. It's interesting how keen my local dealer was to talk me out of buying new and into buying used, marking my car down by £1,250 for every one of the 3 months that I waited for it to be delivered which, oddly, he insisted was £5,000. A sum which he said I would need to produce in full, at time of ordering, as a deposit. I've never given more than £1,000 as a deposit before.

Their margins on used will be a lot higher, with prices harder to compare with other dealers and the sales profit will be NOW, rather than a smaller profit in 3 months.

Use CarWow to find a deal , remember though a run out model gets dumped so its worth checking where a model is in its metamorphic regeneration (they were big words for me )

BMW ruined the mark by pre-registering as do others. FL2 MY10 TD4 GS traded in at 2 years
FL2 MY13 TD4 GS Current